LinkedIn Gets With The Program

According to The New York Times, business-minded soc net, LinkedIn, is unveiling several new improvements to its site.
LinkedIn will encourage developers to use its APIs (application programming interfaces) to build widgets, or small applications. The widgets can, for example, be integrated with a job-hosting Web site to let users see how many connections they have within that company.
LinkedIn will support the APIs for Google’s OpenSocial development platform, which is designed to make it easier to create applications that are compatible with multiple social networking sites.
LinkedIn also has a new deal with BusinessWeek magazine to provide content to the site.
More info on these updates is available on LinkedIn’s blog.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.