Lining Up The Dots

CreditCheck.com sold at auction in New York City today for $3,000,000. Seniors.com fetched $1,800,000. And so on. Probably my favorite of the lot is Cantaloupe.com, which sold for $25,000—not bad for a melon.
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[UPDATE] The Wall Street Journal (paid sub. req.) is reporting that Business.com (the business and the domain) is now on the auction block, and could fetch anywhere between $300 million and $400 million. Entrepreneurs Jake Winebaum and Sky Dayton were widely mocked for lavishing $7.5 million on a single Internet domain name — business.com — back in 1999. It was the single highest price paid for a domain name at the time.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.