Lining Up The Dots sold at auction in New York City today for $3,000,000. fetched $1,800,000. And so on. Probably my favorite of the lot is, which sold for $25,000—not bad for a melon.
[UPDATE] The Wall Street Journal (paid sub. req.) is reporting that (the business and the domain) is now on the auction block, and could fetch anywhere between $300 million and $400 million. Entrepreneurs Jake Winebaum and Sky Dayton were widely mocked for lavishing $7.5 million on a single Internet domain name — — back in 1999. It was the single highest price paid for a domain name at the time.

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