By employing the term “social networking sites,” the media is doing a disservice to most people who participate on these sites. The connotation, especially to non-participants, is that people are running around these sites meeting strangers (… who are predators). EEK! We don’t want to think of our teens as networking with unknowns. (Moral panic ensues.) The verb form gives off a problematic impression and it obfuscates what people actually do on these sites. Most folks hang out with their friends. They go there to model their social network, not to engaging in social networking. (LinkedIn and other professional sites are different.)
Filed Under: Social Networks
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.