Like GPS For Packaged Goods

“The internet is expected to influence nearly half of retail sales in 2010.” -Jupiter
The internet has dramatically changed the way consumers shop. People are increasingly getting their shopping information – even for offline purchases – online.
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Tech startup Nearby Now intends to profit from the info-rich shopping experience. They want to connect offline retailers with eager-to-buy consumers by scanning multiple store inventories and then directing consumers directly to the product they desire via texting.
WSJ’s Startup Journal say some shoppers have found the services handy.
Kharlo Barcenas, a 24-year-old construction-project engineer, says he used NearbyNow’s service to quickly locate an Oakland As baseball cap at the Eastridge mall in San Jose, Calif., on Sunday.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.