Like Bookmarks, But Better

AdKeeper, which allows consumers to “clip and keep” an online ad, emerged from stealth in October, and has since been operating in beta, preparing for its full roll out in Q-1 of 2011.

AdKeeper’s Founder, Chairman & CEO Scott Kurnit, who is also the founder of About.com, said, “Advertisers love AdKeeper because it delivers true engagement between consumers and marketers. Those marketers have also made it clear that they’re excited about gaining new insights on creative options and media choices that offer them the best ROI.”
The new advertising technology has been embraced by a large group of charter advertisers, including: Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kia Motors, Kmart, Kraft Foods, Macy’s, McDonald’s, Nextag, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, The Home Depot, Unilever, and Warner Bros.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.