Like It Or Not, Spec Work Has Its Place On Super Bowl Sunday

Dorito’s Crash the Super Bowl competition is fully underway and some of the finalists aren’t bad. For example:

Sadly, the same can not be said for Chevrolet, which is about to put this piece of “consumer” generated crap on the air:

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Not sure why you think the Chevy spot is worse than the others. They all actually appear to have been created by the same person, with sophomoric, doltish humor.