Life Is A Contest, Especially When You’re In A Band

Sometimes the music makes the ad. That’s clearly the case for A fact which makes a nationwide band search–which is a “been there, done that” idea–brand appropriate.

The summer-long search concluded with The Victorious Secrets, a band from Detroit as the winner. The band emerged as America’s favorite in a competition that began with more than 100 hopefuls. The new spot debuts Sept. 12th during the 2010 MTV Video Music Awards program.
[via Salt Lake City Egotist]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.