Lévy Has His Horses, But Will They Run?

The Wall Street Journal has some interesting quotes from Publicis Groupe CEO, Maurice Lévy, regarding the need to grow the holding company’s digital acquisitions.

“There is nothing big left to buy,” Mr. Lévy, chief executive of Publicis, said in an interview Monday. “However, digital advertising still heralds many unknown opportunities.”
“The shock that the Internet caused [to the industry] is still not finished,” Mr. Lévy says. “We need to be ahead of the curve; otherwise we will not be able to accompany the client of tomorrow.”

Last year Publicis bought Razorfish from Microsoft. At the time, Publicis already owned Digitas, the largest interactive agency in the world. The holding company also acquired Unilever CRM program Pour Tout Vous Dire, as well as search agency Performics, which it bought from Google.
Publicis aims to make about a third of its revenue from digital-ad activities, up from 27% at the end of March.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.