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Let’s Pull The Plug On Direct Marketers Instead

March 30, 2005 By

Frankly, I think this is just disgusting.
A New York Times article suggests that Terri Schiavo’s parents have agreed to sell a list of their financial supporters to a direct marketing firm.
Just think of the types of organizations who have been most vocal in wanting to re-insert Schiavo’s feeding tube and you’ll get a sense of the type of junk mail that will be sent to people who just might have been moved enough by her plight to send a few bucks.
This is why advertising people–of which DM is a part of–get no respect.
Ever wonder why Direct Marketing is called “below the line?” Because often, it’s below the line of taste and decency.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com David Burn

    Below the line marketing, while often annoying, has no corner on lack of taste and decency. Above the line marketing scores just as high, or low, as the case may be.
    But I agree with your premise. Let’s pull the plug on all forms of direct marketing, above and below the line

  • http://urbizzness.com/blogs/index.php?title=terri_schiavo_death_up_for_sale Life is “your” business

    Terri Schiavo death up for sale

    A worthy cause is never helped along when it’s supporters use tacky methods . We, human beings, can be so fickle, can’t we? :)
    We’ll step up to a worthy cause, shine in a most noble manner and then fall flat on our face doing some sucky maneuver like…