Sheltering Kids From The Harshest of Realities

I love the simplicity of this new Public Service Announcement from Gabriel deGrood Bendt.

It’s a spot that proves you don’t need a big budget, just big ideas.

People Serving People is the largest and most comprehensive, family-focused shelter in Minnesota. Of the 300 homeless people who shelter at People Serving People every day, two thirds are children, many under the age of five.

The goal of the campaign is to equate homelessness not with the “bearded man on the street corner,” but with families and children, and to encourage donations of time and money to the shelter and its life-changing programs.

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