Sheltering Kids From The Harshest of Realities

I love the simplicity of this new Public Service Announcement from Gabriel deGrood Bendt.

It’s a spot that proves you don’t need a big budget, just big ideas.

People Serving People is the largest and most comprehensive, family-focused shelter in Minnesota. Of the 300 homeless people who shelter at People Serving People every day, two thirds are children, many under the age of five.

The goal of the campaign is to equate homelessness not with the “bearded man on the street corner,” but with families and children, and to encourage donations of time and money to the shelter and its life-changing programs.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.