You are here: Home / Brands / Let Your Ray-Ban Flag Fly

Let Your Ray-Ban Flag Fly

March 7, 2007 By 1 Comment

Stuart Elliott ponders, “Why is Ray-Ban saying, ‘Don’t shade your peepers’? The idea is to find a playful way to encourage younger consumers, particularly those ages 18 to 25, to assert their individuality by revealing their sense of personal style.”
never_hide.jpg
Naturally, Ray-Ban’s new campaign from TBWA/Chiat/Day San Francisco needs a consumer generated media component. It has one. You can upload a picture of yourslf wearing Ray-Bans and the image will appear on 11 mega screens in Times Square, starting tomorrow.

Submit to reddit
Filed Under: Brands
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • http://erinmystic.livejournal.com Tricia

    Hey,
    I see that you have written about the new Ray-Ban Campaign. I thought you might be interested in this video too! I thought it was a pretty cool video.