Let Your Ray-Ban Flag Fly

Stuart Elliott ponders, “Why is Ray-Ban saying, ‘Don’t shade your peepers’? The idea is to find a playful way to encourage younger consumers, particularly those ages 18 to 25, to assert their individuality by revealing their sense of personal style.”
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Naturally, Ray-Ban’s new campaign from TBWA/Chiat/Day San Francisco needs a consumer generated media component. It has one. You can upload a picture of yourslf wearing Ray-Bans and the image will appear on 11 mega screens in Times Square, starting tomorrow.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://erinmystic.livejournal.com Tricia

    Hey,
    I see that you have written about the new Ray-Ban Campaign. I thought you might be interested in this video too! I thought it was a pretty cool video.