Let Words Work For You. Let Them Be Your Friend.

Todd at The Bullshit Observer dug up some wonderful thinking from a premier actor in one of his old concepting journals.

MALKOVICH: We’re incredibly inarticulate, as a culture. We don’t really like language; I think we have a fundamental distrust of it. It probably has something to do with the fact that, to a great extent, ours is a culture of image and we find language pretentious, difficult, time-consuming, and wholly unpleasant. Of course, I’m not describing everyone, but generally, speaking to be articulate, to articulate your ideas clearly, evocatively and fully intelligently, is not thought to be a wise skill to cultivate.

Maybe this is why writers are so difficult, or more to the point, why I can be so difficult. Writers are misunderstood in this culture, or worse, marginalized. Yet writers are the very people with a lot to say, so one can see the tension in the situation.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. “Writers are misunderstood in this culture, or worse, marginalized. Yet writers are the very people with a lot to say, so one can see the tension in the situation.”
    I couldn’t agree with you more, David. So is that why you haven’t provided any feedback on my latest article: Has Advertising Killed Itself?
    http://www.acleareye.com/thoughts/Article041906.pdf

  2. The file has been sitting on my desktop, waiting for me to read it. Thanks to your prompting, I just did. I like this part:
    Here’s a thought: What if advertisers created information that consumers tagged and stored as something other than “advertising?” What if we viewed the information as engaging
    and credible, designed to deepen and simplify our lives instead of junking it up? What if the information was designed to inspire? “Wow. People dancing to their unique play list,
    while wearing little white earbuds. I want to experience that mood.” What if it was designed to educate? “Cool. Mario’s has a new, lowfat Chicken Fajita Sub. I’d really enjoy one of those babies.”

    It’s all about who has the best content, Tom. That’s the business we’re in now. I don’t even work in advertising anymore. Or I don’t think I do.

  3. Content. Great. Just don’t be content.
    “The refusal to rest content, the willingness to risk excess on behalf of one’s obsessions, is what distinguishes artists from entertainers, and what makes some artists adventurers on behalf of us all.” – John Updike