I like to see well executed examples of lifestyle marketing and that’s what precisely what a boutique hotel company needs to deliver–their properties’ unique lifestyle in droves. That’s what guest are paying for, that not so little something extra.
Morgans Hotel Group is playing by these rules. Their new site by Zaaz, Inc. features a lifestyle section known as The List.
The List showcases places to go and things to do–with content provided by UrbanDaddy and Morgans’ roster of in-the-know concierges. And it is fully integrated with the booking process, offering guests the utility they need.
