Let Me Check My List

I like to see well executed examples of lifestyle marketing and that’s what precisely what a boutique hotel company needs to deliver–their properties’ unique lifestyle in droves. That’s what guest are paying for, that not so little something extra.
the_list copy.jpg
Morgans Hotel Group is playing by these rules. Their new site by Zaaz, Inc. features a lifestyle section known as The List.
The List showcases places to go and things to do–with content provided by UrbanDaddy and Morgans’ roster of in-the-know concierges. And it is fully integrated with the booking process, offering guests the utility they need.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.