Leo Burnett Says Men Aren’t Just Interested In Sex, Beer and Sports

A new study by Leo Burnett, quickly summarized here, suggests that “half the men in most parts of the world don’t know what is expected of them in society and three-quarters of them think images of men in advertising are out of touch with reality.”

“As the world is drifting toward a more feminine perspective, many of the social constructs men have taken for granted are undergoing significant shifts or being outright dismantled,” said Tom Bernardin, chairman and chief executive of Leo Burnett Worldwide.
“It’s a confusing time, not just for men, but for marketers as well as they try to target and depict men meaningfully,” he said this week during a presentation in the south of France where the ad industry is gathered for its annual conference.

For a more in-depth look at the survey, look at Leo’s website here.
I’d write more about this survey, but I’m late for my manicure.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. After your manicure, be sure to pick up some of that beer with ginseng.

  2. Brian Bernier says:

    I’ve noticed that my penis has begun to shrink. Is this a coincidence, or is it a direct result of the feminizing of man? It is, indeed, the latter.
    It’s no secret that every tube of male hair gel, every bottle of Axe body spray, and every other male beauty/hygiene/ product is laced with estrogen in an effort by marketers to shrink the male genitals and create a world where cloning will be the only means of reproduction. If we don’t unite as men and stand up to this mass geni-cide (genitalia murder), we’ll live our lives as one sorry group of eunuchs.