Leo Burnett Is Great, Even If They Do Say So Themselves

Here’s a choice nugget from Lewis Lazare’s column today, talking about the national ADDY awards:

Leo Burnett won the Best of Show in the print category at the 2005 ADDY Awards for a Cort Guitars campaign. With 18 gold and five silver ADDYs, Burnett also was the most awarded agency in the competition. Burnett’s Deputy Worldwide Chief Creative Officer Mark Tutssel headed the judging at the show.

Guess it pays to judge your own work. From a distance, this sounds like it has all the legitimacy of an election in Zimbabwe.
UPDATE: I believe this is part of the winning campaign. You be the judge.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.