Leo Burnett Detroit Gets Results, Wins Grand Effie

The Detroit Public Schools “I’m in” campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night.

The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring “I’m In.” The results exceeded the district’s expectations, bringing in 830 students more than the district’s goal of 83,777 students, and generating about $6.2 million.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.