Legal Tussle Ensues

Julie Roehm, the former Wal-Mart marketing executive whose December ouster caused a media firestorm, has filed a lawsuit against the retailer, claiming Wal-Mart breached her contract and smeared her in the press.
The lawsuit was filed without fanfare last month in state court in Michigan, where the former Chrysler executive keeps a residence, but it was transferred to federal court.
In addition to financial damages, Ms. Roehm is looking to retrieve items left in her office at the Bentonville, Ark., headquarters. She’s demanding the return of her media exchange files, material from presentations and work she did prior to joining Wal-Mart, and copies of her Microsoft Outlook folders, including her personal contacts.
[SOURCE: Ad Age]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. She wasn’t allowed to remove personal items and files from her office? That’s a pretty hostile firing.

  2. While I don’t see how the charge of defamation could possibly hold up (WalMart gave very few details regarding the reason for Roehm’s dismissal), WalMart does look like the “big heartless employer” in this latest development. My prediction is that she’s will successfully spin this to her advantage and come out smelling like roses.