Legal Departments Must Be Kept Far Far Away From The Firm’s Blog

From Online Media Daily:

Among the hurldes faced by corporations that want to blog, some of the most formidable come from their internal legal departments, said panelists at the OMMA Hollywood Conference & Expo Tuesday.
Consider the blog by golf equipment company TaylorMade-Adidas golf, which launched about 18 months ago. When bloggers want to mention a particular golf club, the legal department wants a symbol–an ‘R’ in a circle–to appear next to the product name, to indicate that it’s a registered trade name, said Jason Woodmansee, manager, global e-marketing, TaylorMade-Adidas golf.
The problem, said Woodmansee, is that no one writes that way in casual conversation–especially bloggers. Including the symbol would violate one of Woodmansee’s principal rules for corporate bloggers: “Be authentic.”

In related news, B.L. Ochman provides 10 good reasons why companies should NOT blog. One of her reasons is, “Everyone and her dog already has a blog. Even whores have blogs these days.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.