Legal Departments Must Be Kept Far Far Away From The Firm’s Blog

From Online Media Daily:

Among the hurldes faced by corporations that want to blog, some of the most formidable come from their internal legal departments, said panelists at the OMMA Hollywood Conference & Expo Tuesday.
Consider the blog by golf equipment company TaylorMade-Adidas golf, which launched about 18 months ago. When bloggers want to mention a particular golf club, the legal department wants a symbol–an ‘R’ in a circle–to appear next to the product name, to indicate that it’s a registered trade name, said Jason Woodmansee, manager, global e-marketing, TaylorMade-Adidas golf.
The problem, said Woodmansee, is that no one writes that way in casual conversation–especially bloggers. Including the symbol would violate one of Woodmansee’s principal rules for corporate bloggers: “Be authentic.”

In related news, B.L. Ochman provides 10 good reasons why companies should NOT blog. One of her reasons is, “Everyone and her dog already has a blog. Even whores have blogs these days.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.