LeBron Rejected By Chinese Official

from Chicago Tribune: China has banned a Nike television commercial showing U.S. basketball star LeBron James in a battle with an animated cartoon kung fu master, saying the ad insults Chinese national dignity.
The commercial, titled “Chamber of Fear,” shows James in a video game-style setting defeating the kung fu master, two women in traditional Chinese attire and a pair of dragons, considered a sacred symbol in traditional Chinese culture.
The advertisement “violates regulations that mandate that all advertisements in China should uphold national dignity and interest and respect the motherland’s culture,” the State Administration for Radio, Film and Television said on a statement posted Monday on its Web site.
The Nike advertisement is part of fast-growing foreign efforts to cash in on the huge popularity of basketball in China and the celebrity of James and other (well-behaved) NBA players.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.