LeBron Puts Finger In Educational Dike

In the United States of America, 7,000 high school students drop out every school day, which translates to one every 26 seconds. That’s a crime and our future is the victim.

To raise awareness about the dropout prevention issue and connect people to actions they can take to make a difference, the U.S. Army and the Ad Council today unveiled a new a new television public service announcement featuring NBA All-Star LeBron James.

Created probono by Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting BoostUp.org.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.