LeBron Puts Finger In Educational Dike

In the United States of America, 7,000 high school students drop out every school day, which translates to one every 26 seconds. That’s a crime and our future is the victim.

To raise awareness about the dropout prevention issue and connect people to actions they can take to make a difference, the U.S. Army and the Ad Council today unveiled a new a new television public service announcement featuring NBA All-Star LeBron James.

Created probono by Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting BoostUp.org.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.