You are here: Home / Advocacy / LeBron Puts Finger In Educational Dike

LeBron Puts Finger In Educational Dike

January 10, 2012 By Leave a Comment

In the United States of America, 7,000 high school students drop out every school day, which translates to one every 26 seconds. That’s a crime and our future is the victim.

To raise awareness about the dropout prevention issue and connect people to actions they can take to make a difference, the U.S. Army and the Ad Council today unveiled a new a new television public service announcement featuring NBA All-Star LeBron James.

Created probono by Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting BoostUp.org.

Submit to reddit
Filed Under: Advocacy, Celebrity Endorsement
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.