HBO Entertainment wants to encourage sales of their boxed DVD sets this holiday season, so they’ve teamed up with Biscuit Filmworks director Tim Godsall and BBDO New York to make the following arguments (against doing it yourself).
If you don’t want t leave it to the pros at HBO, you can MakeYourOwnHBO at this microsite.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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