Learn Mandarin!

The Wall Street Journal is reporting Michael Roth’s strategy for growth in China.

The chairman of Interpublic Group of Cos. said the advertising and marketing-services firm is working to expand in China by cultivating more local clients in addition to the multinational customers it serves in the market.
“The untapped opportunity is with local clients and, eventually, with local clients trying to be global,” Interpublic Chairman and Chief Executive Michael Roth said. “This is a very important market for us.”
New York-based Interpublic, which is the parent company of ad agencies McCann Erickson Worldwide and Draftfcb, among others, now reaps 9% to 10% of its world-wide revenue from Asia, and Mr. Roth said he expects the business to continue growing.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. In my humble opinion, and I’ve taken ten years of Chinese school, learning the culture is going to be harder than learning the language. Learning the culture (illegal or legal) is how you become successful in China.

  2. I’d rather agree with M. Wen. What is the most important when you want to survive in China is to learn the culture, then the language. It is true that by learning the language, you ll learn the culture but learning only the language is not that worthy especially to if u wish to evolute in the business world where all transactions are made in english.