Leanin’ On The YouTubes

Just about every agency in the world still leans on a brochureware site to tell its story. There are some notable exceptions—Hill Holiday scrapped the corporate site altogether in favor of a blog. Other agencies are augmenting their brochureware site with things like a MySpace page or YouTube account. Of course, several now have blogs.
While Agency Spy was bored with the content in the following video from Arnold, I think Arnold has the right idea, namely the use of video and video-sharing sites to tell their story.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. arnold also “told its story” with photos of strippers at its holiday party. quite an inclusive little shop they’re running.