Leanin’ On The YouTubes

Just about every agency in the world still leans on a brochureware site to tell its story. There are some notable exceptions—Hill Holiday scrapped the corporate site altogether in favor of a blog. Other agencies are augmenting their brochureware site with things like a MySpace page or YouTube account. Of course, several now have blogs.
While Agency Spy was bored with the content in the following video from Arnold, I think Arnold has the right idea, namely the use of video and video-sharing sites to tell their story.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://adage.com Ann O. Nymous

    arnold also “told its story” with photos of strippers at its holiday party. quite an inclusive little shop they’re running.