Lean Forward With MSNBC

According to The New York Times, this multimillion-dollar ad campaign is a long time coming for the 14-year-old MSNBC.


“When you’re clear about who you are, you actually make money,” said Sharon Otterman, the chief marketing officer for MSNBC, who started work there one year ago.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.