Lean Forward With MSNBC

According to The New York Times, this multimillion-dollar ad campaign is a long time coming for the 14-year-old MSNBC.

“When you’re clear about who you are, you actually make money,” said Sharon Otterman, the chief marketing officer for MSNBC, who started work there one year ago.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.