Lazarian Roundup

Lewis Lazare shares some worthwhile tidbits today in his Chicago Sun Times advertising column.

• The Joffrey Ballet and Ghirardelli Soda Fountain & Chocolate Shop are teaming up to promote Joffrey’s 50th anniversary and Ghirardelli’s 10th year in Chicago. Ghirardelli has unveiled a new shop window display with Joffrey costumes, the first time anything but chocolate will have been featured there.
• Dunkin’ Brands is rebranding 46 Togo’s stores nationwide to a new Dunkin’ Deli concept, including 23 Togo’s in the Chicago area. The Dunkin’ Deli was developed to leverage the brand recognition associated with Dunkin’ Donuts. The changeover begins this week.
• Starting today, public relations professionals will have free access to a new daily source of news information, analysis and opinion. Called the “Daily Dog,” the service will be published online by the Bulldog Reporter at www.bulldogreporter.com/dailydog.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.