Lazare Takes The Gloves Off

Sun Times advertising writer, Lewis Lazare, has been on a role, of late. Today he blasts Crispin Porter + Bogusky for their lame remake of the 1971 classic, “I’d Like To Buy the World a Coke.” Lazare likes to give out grades, and CP+B gets an “F” for the new “I’d Like to Teach the World to Chill.”

They say advertising often reflects the culture in which we live. Well, if you want to confront the heart-rending truth about how creatively bankrupt our culture now is — and the current American ad industry, too — just look at and listen to the commercial nightmare breaking this week from the once-esteemed marketing behemoth known as Coca-Cola.

In his next segment Lazare uncovers Scott Wild’s rumored plans for jumping the Cramer-Krasselt ship.

Almost from the beginning, Wild proved a difficult fit at C-K. One source who worked with Wild said he was not a good people person, but was a smart creative. “As long as you didn’t mind working with someone who was like a 13-year-old, he was wonderful, and he really pushed us creatively,” one source said.

As if that’s not enough hard-nosed journalism for you, Lazare then quotes a source who claims Wild is making $275,000 a year at C-K. Damn. I’m sure Wild’s team is going to love that little tid bit.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.