Lawsuits Are Targeting Target, Claiming Copyright Infringment

If you think your local Target is beginning to resemble a Pottery Barn, it may not be your imagination. The Minneapolis Star-Tribune reports on a new lawsuit, and others over the years, that accuse Target of copying other retailers’ products:

Williams-Sonoma, which operates Pottery Barn and other chains, claims in a federal lawsuit filed Tuesday that a quilted Christmas stocking sold at Target stores contains “every distinctive element of the Pottery Barn Christmas stockings,” right down to the snowflakes and blue sky.
More pointedly, the company says the stocking infringement is part of a “longstanding pattern of copying by Target of [Williams-Sonoma] designs for rugs, linens, tableware, furniture, lamps and other products.”

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.