Lawsuit From Big Pink

See if you can figure this one out. From the AP:

Levon Helm, former drummer for The Band, is suing a Manhattan advertising firm over the use of the band’s signature song, “The Weight,” in a television commercial.
In a lawsuit filed in state Supreme Court in December, Helm asks for information about BBDO Worldwide’s profits from the commercial for Cingular cell phone service and for financial compensation for the use of his performance.
Pinsky (Helm’s lawyer) said Helm received a royalty payment from the use of “The Weight” in the commercial, but doesn’t feel he has been adequately compensated.

“Profits from the commercial”? How does one figure that out? A media buy? A production markup? He’s putting the load on BBDO’s accountants, I guess.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.