With Halloween just around the corner, Laphroaig Scotch is getting in the spirit.
Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig.
To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween.
Laphroaig Trick or Treat
Ingredients:
1 1/2 parts Laphroaig 10-Year-Old Single Malt Scotch Whisky
3 parts Apple Cider
1 part fresh Lemon Sour
Method:
Build over ice in order. Garnish with a lemon wedge.
The brand also seeks your opinion on Laphroaig – good or bad. Visit the #OpinionsWelcome microsite or sound off social media using the #OpinionsWelcome hashtag.
Getting more people to sample the product is key for this brand. If social media can help drive this action, it’s a win, and I love when experiential loops back to digital as it does here.
Laphroaig – #OpinionsWelcome Check out this opinion, like it? You can add your own here http://t.co/bAgQvKfkgR
— David Burn (@davidburn) October 25, 2014