Land Rover’s LR4 Keeps You Safe From Crazy Co-Workers

There’s safe on slick roads, safe at top speeds and safe backing out of the driveway, all of which are owned by Volvo. But other vehicles also provide drivers feelings of well being. In this new work for Land Rover’s LR4 from Young & Rubicam New York, the agency explores another, funnier side of safety.

According to the spot, just sitting inside a Land Rover gives you a feeling of safety that you’ll be able to appreciate on the road and off.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.