You are here: Home / Celebrity Endorsement / Lady Gaga Surfs Chrome

Lady Gaga Surfs Chrome

May 24, 2011 By Leave a Comment

This new commercial for Google Chrome celebrates Lady Gaga’s special and unmediated relationship with her fans, the Little Monsters.

According to Mashable, Google is far from the only brand lining up to work with Lady Gaga.

The promotional juggernaut further ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks for a massive scavenger hunt, VEVO for exclusive premieres, HBO for a concert special, Rdio for free lifetime subscriptions, iTunes for a promotional countdown, Best Buy and Livestream for an album signing and Gilt Groupe and Amazon Cloud Player for deals.

Gaga’s new album, Born This Way, debuted yesterday and Amazon.com’s one-day $.99 sale taxed the company’s servers and its brand. Amazon sought to promote its new Cloud Drive service, which allows users to store music files on remote servers and stream them over the Internet to their computer or smartphone, but they underestimated the Little Monsters and paid the price, according to The New Your Times.

As buyers turned to iTunes for the full-price download, Amazon tweeted this assurance Monday afternoon: “We’re currently experiencing very high volume. If you order today, you will get the full @ladygaga album for $.99. Thanks for your patience.”

Submit to reddit
Filed Under: Celebrity Endorsement
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.