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Labels See The Need To Push Product, Use The Band’s Website, YouTube, Facebook and MySpace To Do It

May 28, 2010 By Leave a Comment

I love how bands are increasingly coming out with commercials to promote their new work.

Here’s another promo from The Black Keys, who released “Brothers” on Nonesuch Records last Tuesday.
“Brothers” is the Akron, Ohio band’s eighth full length in as many years, and the album sold over 73,000 copies in its first week giving it a #3 rank on the Billboard Albums chart.

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Filed Under: Music In Ads, Self-Promotion, Social Networks
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.