Kraft Drops Axe. Heads Roll.

Ad Age and the Chicago Sun Times are both writing about JWT’s Chicago office today.
Lewis Lazare leads with:

It didn’t take long for the other shoe to drop at JWT/Chicago. Just weeks after a quarter of the agency’s staff was axed, JWT/Chicago also is jettisoning its top managers — President Ros King and executive creative director Graham Woodall. This latest management upheaval comes in the wake of Kraft’s recent decision to pull more than $180 million worth of business from the agency. The list of Kraft products yanked from the JWT roster ranged from Kraft cheese singles to Lunchables and Ritz crackers. Kraft’s relationship with the JWT Chicago office dates back more than 70 years.

Rosemarie Ryan and Ty Montague, co-presidents of JWT’s New York office will eventually oversee a new, local management team.
Before coming to Chicago, Woodall was ECD at D’Arcy/New York. King came from JWT/London.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Kraft your staff indeed.