Kraft Drops Axe. Heads Roll.

Ad Age and the Chicago Sun Times are both writing about JWT’s Chicago office today.
Lewis Lazare leads with:

It didn’t take long for the other shoe to drop at JWT/Chicago. Just weeks after a quarter of the agency’s staff was axed, JWT/Chicago also is jettisoning its top managers — President Ros King and executive creative director Graham Woodall. This latest management upheaval comes in the wake of Kraft’s recent decision to pull more than $180 million worth of business from the agency. The list of Kraft products yanked from the JWT roster ranged from Kraft cheese singles to Lunchables and Ritz crackers. Kraft’s relationship with the JWT Chicago office dates back more than 70 years.

Rosemarie Ryan and Ty Montague, co-presidents of JWT’s New York office will eventually oversee a new, local management team.
Before coming to Chicago, Woodall was ECD at D’Arcy/New York. King came from JWT/London.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://makethelogobigger.blogspot.com makethelogobigger

    Kraft your staff indeed.