Koerner Cuts Ties To IPG

Interpublic has shuttered its Consumer Experience Practice and lost one of the most frequently quoted Madison Avenue media experts–Stacey Lynn Koerner–in the process.
According to Media Daily News:

Launched in May, the Consumer Experience Practice was the brainchild of long-time Interpublic media research diva Stacey Lynn Koerner, who left Initiative to assemble a team of elite thinkers with the goal of developing next generation research methods and tools that would help Interpublic’s agencies and clients understand how technology is altering consumer use of media.
While the eight-person unit was beginning to generate genuine insights, it was also incurring significant costs without a clear revenue stream back to Interpublic, pitting it in a political quagmire with other operating units doing similar research tied directly to client business.

Koerner is currently writing a book, Hyperlink Society, which will be published by Annenberg School of Communication.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.