Koepke & Jensen

Gary Koepke and Lance Jensen of Modernista got their pictures in the paper.
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USA Today also helps the nation get to know these creative characters a bit better.
About Lance Jensen
Age: 45.
Big-deal job prior to founding Modernista: Executive vice president, group creative director, Arnold Worldwide (Volkswagen’s “Drivers Wanted” campaign).
Favorite downtime activity: “We don’t have much downtime.”
Favorite vacation spot: Rents a summer home in Orient, N.Y., on Long Island.
Favorite music: English progressive rock.


Favorite ad campaign (excluding his own): None.
Car he drives: Cadillac CTS.
Former car: Hummer.
First job: Busboy at yacht club in Milford, Conn., at 15.
How to stay young? “I feel like I’m the exact same person I was at 20 – except I’m making money at it.”
One thing he wants to do before he dies: Visit Machu Picchu in Peruvian Andes.
About Gary Koepke
Age: 52.
Big-deal jobs prior
to founding Modernista: Founding creative director of Vibe magazine; creative director at Wieden + Kennedy.
Favorite downtime activity: Family.
Favorite vacation spot: Costa Rica (during the winter).
Favorite music: Classical, progressive, jazz.
Favorite ad campaign: Apple’s “Think Different.”
Car he drives: Cadillac CTS.
Former car: Hummer. “I dreaded the day I turned in my Hummer.”
First job: Baskin-Robbins ice cream scooper at 15.
How to stay young: By still making music.
One thing he wants to do before he dies: Record a song at Abbey Road Studios.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.