Kodak Turns Into An Adjective

Taking its cue from hip-hop artists, Kodak launches a new campaign whereby if something’s cool, it’s “So Kodak.”

PR Newswire has the story:

Rihanna, Drake, Trey Songz and Pitbull are the faces of Kodak’s new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, celebrates what it means to be “SO KODAK” – a moment, an action, or a person that is hot and hip and worth talking about, bragging about and sharing with your entire social network.

Can a brand popularize a change to the vernacular that currently exists among a small audience? We’ll see.
Ful disclosure: My agency Partners + Napier created this campaign, though I was not involved in this particular work.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.