Kodak Believes It’s Time For A “Printervention”

In new DRTV and DRDTV (Direct Response Digital TV) spots, Kodak and Deutsch continue the “Print and Prosper” campaign that works to expose the crime of high-priced printer ink.

This ad seems makes fun of direct response advertising, while simultaneously embracing it and putting the time-honored pitchman to work for the brand.
Visit Kodak Save Now for more.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Not convinced this work “makes fun of direct response advertising”—rather, it IS direct response advertising. The creators believe it’s brilliant. Guaranteed. Everybody thinks they can do commercials. It’s like Mindshare Entertainment thinking they can do Mad Men commercials. It’s all about unqualified hacks producing work that the public ultimately ignores.