Knob Creek—aged for nine years in new, charred American Oak barrels—is now running its first-ever television commercial. The spot which features Booker Noe, the charismatic sixth-generation master distiller at the distillery.
Rob Nelson, Senior Brand Manager of Small Batch Bourbons at Beam, says, “As we continue to grow this legendary bourbon brand, we’ve decided the time is right to take things up a notch and allow Knob Creek to reach new audiences on TV.”
Noe intones in the new spot, “If you’re not completely satisfied with the big, full flavor of our bourbon, just send back the unused portion and we’ll drink it for you.”
I am uncertain if that’s a money-back guarantee, but I do enjoy the bravado in the line.
Chicago-based marketing and advertising agency Walton Isaacson developed the spot.