Kin Folk

With a splashy new ad campaign featuring music from Edward Sharpe and the Magnetic Zeros (not yet on YouTube), Microsoft seeks to carve out a piece of the fast-moving smart phone market with a pair of new handsets, Kin One and Kin Two.

The phones, both sliders, are built off the Windows Phone 7 platform but have been designed with a new user interface built specifically for status updates, sharing pictures and videos, local search and music.
The phones also take pictures to another level. They feature 5- and 8-megapixel cameras, respectively, with the Kin 2 able to record in high-definition. They also come with superbright flashes.
[via LA Times and San Francisco Chronicle]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.