Kin Folk

With a splashy new ad campaign featuring music from Edward Sharpe and the Magnetic Zeros (not yet on YouTube), Microsoft seeks to carve out a piece of the fast-moving smart phone market with a pair of new handsets, Kin One and Kin Two.

The phones, both sliders, are built off the Windows Phone 7 platform but have been designed with a new user interface built specifically for status updates, sharing pictures and videos, local search and music.
The phones also take pictures to another level. They feature 5- and 8-megapixel cameras, respectively, with the Kin 2 able to record in high-definition. They also come with superbright flashes.
[via LA Times and San Francisco Chronicle]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.