Kids Today (They Like Adverts!)

Critics of advertising love to drone on about how much people hate advertising. I say as much in this forum on a regular basis. But here is new research from Australia that refutes this basic premise.

In case you didn’t click through the slide show, it says on Slide 7 that 30% of respondents “love advertising” and find it “fun and entertaining.” Another 30% said they “like advertising” when it’s relevant to their needs or interests. Only 4% “hate advertising.”
The survey was given to over 18,000 13- to 18-year old Habbo Australia users in April of this year. Habbo is a virtual world, like Second Life.
[via Three Billion, which reminds us that there are three billion people under twenty five on this planet.]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.