Kids Interacting Online…It’s A Gold Mine!

According to the Los Angeles Times, Walt Disney Co. is buying the Club Penguin virtual community in a $350-million deal that could eventually be worth as much as $700 million.
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Launched in October 2005, Club Penguin has more than 700,000 paid subscribers and 12 million registered users, most of them in the United States and Canada. Visitors can adopt, name, feed and clothe virtual penguins, and they can chat and play games with other users.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.