Kia Rolls Out The Hip Hamster Hop

May 28, 2010 By David Burn Leave a Comment

Courtesy of David&Goliath, Kia’s hamsters are back, this time with an even funkier beat, thanks to the track, “The Choice is Yours,” by hip hop group Black Sheep.

“Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen’s Automotive Ad of the Year, it made sense to bring them back for a new campaign,” says Michael Sprague, vice president, marketing of KMA.
Also in the works is a new line of merchandise, Hamstar Clothing.

Filed Under: Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.