Kia Decides There’s Just Nothing Funny About Millard Fillmore

Boy, is this a weird story. After two major Kia executives depart comes a possible reason for their departures, from Ad Age:

The 13th U.S. president was central to Kia’s upcoming “Unheard of President’s Day Sale,” honoring, in tongue-in-cheek fashion, the first commander in chief to have running water in the White House. The punchline of new TV ads promoting the sale is a soap-on-a-rope bust of President Fillmore; the automaker handed out the same soaps to reporters at its media dinner last week during the Chicago Auto Show.
But Byung Mo Ahn was not amused. The South Korea-born executive, who returned to Kia’s Irvine, Calif., headquarters nine days ago in the newly created position of chairman and group CEO of Kia Motors America and Kia Motors Manufacturing Georgia (the automotive plant currently under construction in West Point, Ga.), doesn’t like the current brand of humor in Kia’s ads, according to executives close to the matter. One of those executives said Mr. Ahn prefers to show the cars and trucks as serious contenders with good quality.

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Yeah, he doesn’t look all that funny. Now Grover Cleveland, that would have been a better choice. He was hilarious, you know.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.