KFC Sticks A Dollar Bill In The Lettuce

From The Consumerist comes this story of a dollar bill that appears in the lettuce of a KFC sandwich commercial:
in this spot:

It’s not exactly subliminal advertising, but really, who has the inclination to do something like this? Is anybody photoshopping tits in the ice cubes, too? Have you ever done anything like this at your agency?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Zackery M says:

    I’m glad someone else noticed. I’ve never heard where subliminal messages/images have worked. But I’m interested to hear if others have used techniques like this.

  2. hey, that is a dollar bill, people

  3. We did this once for an agency I worked for. Out of a mosaic of hundreds of images of the clients clothing, we peppered shots of scantily-clad bikini models.