Sub-Premium Beer Brand Makes Quality Advertainment

This “Keith Stone” dude from Saatchi & Saatchi/NY is pretty smooth on skates. Take a look:

The spot was directed by Baker Smith and Butter Music & Sound worked on the music. Apparently, fans of the spot have asked the agency about the opening song, assuming it’s a real, long-lost gem from decades past. It does have a hint of Foghat.

In other brand news, Keystone nearly tripled its measured media spending in 2010 to $7.4 million. The investment is still a fraction of the $145 million MillerCoors spent on Miller Lite, but a lot more than the $1.5 million that A-B spent on Natural Light.

Keystone is also aligning with beef jerky brand Jack Links on a partnership that promotes “Canhole,” in which consumers are urged to toss bags of jerky into holes that can be cut out at the top of Keystone Light cases.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://twitter.com/MediaFiche MediaFiche

    Keystone Light and beef jerky. Sounds like a typical Saturday afternoon.