KCI to LGA and Points Beyond

January 27, 2009 By David Burn Leave a Comment

Y&R is reaching out to VML in Kansas City, hoping the shop can be its digital knight.
According to Adweek:

WPP Group’s Young & Rubicam has forged a strategic alliance with sister digital shop VML that also gives VML a platform to become a global player.
VML CEO Matt Anthonyw will assume the role of chief global digital officer for Y&R. Anthony, 49, also has joined Y&R’s worldwide board. In his new global role, he’s charged with recruiting and training digital talent as well as tackling key client issues. He will also lead the rollout of VML across Y&R’s offices, initially in North America but then abroad, said Y&R worldwide CEO Hamish McLennan.
In some ways, the partnership is an acknowledgment that Y&R wasn’t going to develop its own digital capabilities fast enough to keep up with client demand. “It really does turbo-charge the offering,” McLennan said of the linkup with VML. “The truth is these days, in the digital field, you can’t fudge it.

Filed Under: Ad People, Agencies, Digital

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.