K.C. And The Sun Life Band Get Down Tonight

Sun Life, a longtime provider of annuities, life insurance and group employee benefits, is well-known in its native Canada, but in the U.S. the brand wants to dramatically increase its presence among financial advisors and consumers. Enter The Martin Agency.


Bruce Kelley, Partner and Vice Chairman of The Martin Agency said, “Getting consumers to take a fresh look at a venerable brand is among our favorite assignments.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.