K-SWISS Is On The Run

In 2011, K-SWISS launched a highly successful marketing campaign to support their line of performance running shoes – increasing sales over 40% from the year prior.

In 2012, K-SWISS is poised to build on that success with a multi-million dollar integrated marketing campaign that connects with runners on both a product and emotional level, conveying its 2012 Running Campaign mantra throughout all consumer touch points: “We’re Freaks for The Run!”


Interestingly, Kenny Powers and 72&Sunny had nothing to do with this campaign. Mile 9 of Calabasas, Calif. is K-SWISS’ agency of record for their Performance Brands – including Running, Tri and Tennis.

The above ads are from Mile 9.

Previously on AdPulp: Blades, Go F-ing Buy Them

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.