Just What The World Needs Now

November 27, 2007 By David Burn Leave a Comment

A new program launched this week on ION Television Network. The show airs television commercials as programming each night at 11 pm ET.
“As a consumer, I had wondered why great commercials didn’t have a channel of their own,” says Román Viñoly, Chief Creative Officer/Co-Founder. “What marginalizes commercials is the programming that interrupts it, not the other way around.”
Firebrand will enlist the aid of “Commercial Jockeys” or “CJs” who will guide the viewing audience through award-winning ads, exclusives, director’s cuts and never-before-seen-on-TV commercials.
Major investors in Firebrand include Microsoft, NBC Universal and GE’s Peacock Equity Fund.

Filed Under: Advertainment

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.