Just Don’t Lose Your Phone In America

iJustine (Justine Ezarik) and Karen Nguyen are internet famous.
With that fact in mind, AT&T hoped to borrow some of the ladies’ equity to sell more phones, but Ad Age, for one, isn’t impressed.

So far, AT&T and its vloggers have published 11 episodes, produced by Tremor Media, but it’s hard to imagine anyone watching more than one, if that. The series is heavy on AT&T, but light on storyline, unless you find it interesting that Justine could be booted out of the competition if she drops her phone a fifth time.

How about you? Does AT&T’s “Lost In America” content work make you want to buy an expensive phone with even more expensive monthly services?

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://viget.com/engage Josh Chambers

    Well…the part where he stares at them super intensely is pretty funny. I think the concept is a good idea; but it’s kind of boring and probably should be about half as long.
    And, I’m pretty sure you could accomplish everything on this video without a smart phone, and without the faux-ditzy attitude — thus making this phone a non-essential.